A Marriage Made in Heaven, Twitter and TV
Sunday night’s 2014 Oscars demonstrated again the growing trend of TV media leveraging social media (Twitter) in real-time. Ellen @TheEllenShow shot a ‘group selfie’ live that was Retweeted and Favorited 4 million + times nearly breaking Twitter.
Lesson Learned: Do not photo bomb your brilliant, starlet sister! Lupita Nyong’o’ brother photo bombed Ellen’s group selfie - he is the one to the right of Bradley Cooper (actually) blocking Angelina Jolie and leaving his starlet sister to fend for herself in the very back (behind) the Pitts.
During the show there were 14.7 million + Tweets around the world containing terms related to the telecast.
In fact, Twitter in particular is amplifying advertisers reach and engaging fans and consumers in branded #hashtag conversations in real-time - while they watch TV and Tweet.
To Tweet and watch TV at the same time is far more fun, funny and insightful. Last season, The Voice allowed audience members to live tweet #VoiceSave to save a contestant to the next round.
Watching The Bachelor and tweet streams using the hashtag #Bachelor is not only hilarious but also revealing of our culture’s caddy attitude.
Michelle (Corsano) Pellettier